Reference: Lampenwelt.de – Performance and SEO
Lampenwelt.de offers a large selection and the best advice for buying lamps online.
50,000 lamps and luminaires, more than 300 highly motivated and competent employees, 15,000 square metres of office and warehouse space, more than 10 years of experience in selling products and more than 100,000 positive customer reviews - these figures are the result of the success story of Lampenwelt.de, Europe's leading online specialist market for lamps and luminaires.
SEO and performance for Lampenwelt.de
Lampenwelt commissioned the experts at AM GmbH to improve the performance of the online shop and also to take care of the search engine optimisation of the product pages. We implemented a more efficient framework and delivered better rankings.
The Success Story
The mobile product detail pages of the online shop needed a fundamental upgrade to modern standards. In addition, the status of search engine optimisation was to be analysed and SEO errors corrected.
In order to achieve the performance increase goal, new and more efficient frameworks were considered for development. In addition, the product detail pages were to be search engine optimised at the same time in order to be listed more prominently in Google search results.
Compared to websites optimised for mobile devices or developed using Responsive Design, AMP documents load significantly faster even via low-bandwidth connections.
Even in common web browsers for mobile devices, they can be displayed in less time through HTML rendering. Furthermore, Google caches and prefers the AMP-compliant pages and rewards them with a more prominent display in the search results.
The achieved goals by AM GmbH at a glance:
- High-performance web shop through caching by Google
- Prioritised display in Google search results
- Minimal use of resources through efficient use of JavaScript
- Conversion rate optimisation through fast loading times
