Reference: HANDWERKinnovativ – Web portal

HANDWERKinnovativ helps craftsmen in Germany to network and become smarter.

The new web portal presents various digital tools, reports on news in the skilled crafts sector and Hi. helps to support businesses in selecting suitable tools for optimising and streamlining processes.

The Success Story

By using the headless CMS Strapi, we have built a flexible, highly scalable and technically modern platform with microservice architecture that scores with high usability and adaptability.


On the platform, users and companies can register independently in just a few steps through a clear registration process. After registration, various self-service options are available to users and users can administer their accounts.


Partner companies can present their own tools and news on the platform. Users and companies also have the option of subscribing to other companies in order to keep up to date with updates on tools and news from the respective companies.


Through a user-friendly and high-performance search function, the platform offers tradespeople the opportunity to search specifically for topics or industry-specific news and digital products.

The UI/UX concept for Hi. was continually adapted during development. As a result, the user experience and usability of the site could be specifically optimised during the development process.


Over time, this developed into a comprehensive, clickable HTML prototype, which was iteratively developed further together with the client.


A clickable prototype made the individual functions of the platform tangible in advance and geared them towards an optimal user experience. Among other things, this also included keeping the entry barriers for new users as low as possible during registration.


In addition, different user groups can quickly find their way around on desktop and mobile devices thanks to a mobile-first approach and appealing visuals.

The activities of AM GmbH at a glance:


  • Further development of the corporate designs / prototyping ; UX/UI design
  • Project management and product owner
  • Provision of a high-performance and, from an IT security point of view, secure architecture
  • Development of the portal microservices with the headless CMS Strapi as central service
  • Configuration and operation of the cloud environment at AWS
  • Search Engine Optimisation (SEO)
  • Barrier-free development according to BITV and WCAG requirements
  • Data protection-compliant technology and process design
Smartphones with views of the Handwerk Innovativ portal