Reference: Deutsche Telekom - Staff Portal

The Telekom Staff Service Portal provides a platform for former and inactive employees.

The Success Story

Due to the different target groups, special attention was paid to the user guidance during the design. In addition, it had to be ensured that active employees did not use the portal, as the processes and tools are different for active employees.


It is planned to add new HR services on a regular basis, which would make further development costly. To avoid this, the portal was developed based on Liferay.


In order for the client to be able to carry out content maintenance and first level independently, employees had to be trained accordingly.


The initial training was carried out within the framework of a practical workshop. The first tasks were configured together.

The customer is thus able to implement new services and applications by configuration and thus provide corresponding backend processes and their tools. The workflow-based registration and integration with SAP ensures that only authorised persons can register.


Development period:

01/12/2018 until 30/07/2019


Contents of the training courses:


  • Fundamentals of CMS Liferay
  • Page and content creation
  • Project specific modules

In order to ensure quality, case-related instructions were available. In addition, regular web conferences were held for a transitional period for questions and problem cases that arose.


Overview of the services provided by AM GmbH:


  • UX/UI design and logo creation
  • Development of the portal solution
  • Project management and product owner
  • Application operation
  • 2nd and 3rd level support
  • Content and 1st level support trainings

User Experience Design - Persona Creation

Screenshots of the Deutsche Telekom staff portal

As archetypal users, personas represent the goals and needs of the target group and make it possible to make informed decisions in the development of user-friendly products right from the start. Personas are fictional users of your product's target group and like real users they have needs, abilities and goals. They do not represent the average of the masses - they are specific personas that reveal patterns in user behaviour.


To better empathise with the user group of former Telekom employees, we created the fictitious person "Heike". The basis for the development of this persona is a previously conducted user research. These "data-based personas" offer a very good insight into the environment of the target group. With a strong and realistic description, the UX experts are able to implement and validate the user-centred design approach in each phase of the development.

User Interface Design - Screen Layout

Schematic of the user interface of the staff portal, for good operation on all end devices

Abstract ideas from the user research are presented in wireframes in this phase of the conception. With the help of these wireframes, hypotheses on user-friendliness and user experience can already be established, evaluated and validated without the inclusion of graphic elements.


For the Telekom personnel portal, with the inclusion of potential users, this means that we decided on clear lines and simply structured content in little cards for the design.

User Interface Design - Clickable Axure Prototype

Monitor with different levels of the Deutsche Telekom HR portal

After validating the wireframes, sketches and first drafts for their usability, user-friendliness and user experience, the development of an HTML click prototype followed. This prototype is developed in a palpable level of detail and could therefore already be used for real user tests.


The resulting prototypes of the Telekom staff portal were tested by usability experts as well as by real potential users. These tests were then evaluated and the results iteratively incorporated into the prototype.

Software Development with Liferay

Two screenshots from the portal on CMS Liferay

Liferay is one of the leading digital experience platforms (DXP). Liferay DXP can be easily integrated into existing business processes and technologies. Thus, we achieve customised solutions that optimally meet the requirements. By bringing together unified digital platforms, a coherent customer experience is created.