CMS Migration Service and Content Modernization
We help you migrate from outdated, monolithic CMS solutions such as TYPO3 to modern, flexible architectures based on headless CMS systems that work seamlessly with our AM PageBuilder.
With our CMS migration service and content modernization, you benefit from faster content maintenance and content management with sustainable support from a single source.
- Free initial analysis for precise planning of costs
- Documented content migration to reduce errors
- Flexible content distribution through open API-first architecture
- Best SEO compatibility and compliance in close coordination
“Content is king, but distribution is queen. And she wears the pants.”
– Quote from Jonathan Perelman
Jonathan Perelman is regarded as one of the leading experts in digital media and content strategy on the market. As Vice President at BuzzFeed (an online media and news company founded in the US in 2006), he was instrumental in establishing the digital video business division. When he moved to ICM Stellar Sports as President, he coined the memorable quote, “Content is king, but distribution is queen”. (Source)
Your Path To An Open And Scalable Content Platform
Many companies struggle with the challenge that their content platforms (such as websites) are up to date in terms of content, but receive only limited or inadequate maintenance in terms of technology.
The CMS solution does not receive the necessary updates or is rarely replaced by a newer solution. Why is this the case? It is human nature to be reluctant to change existing systems or processes. Your path has to be open and scalable.
This is where we want to help with our CMS Migration Service, making the necessary change as easy as possible, both technologically and in terms of content.
CMS Migration Service Process By The AM GmbH
- Non-binding call to get to know each other and arrange a free initial analysis.
- We evaluate your existing content and structures to provide a reliable estimate of the work involved.
- As a partner of future-proof headless platforms, we offer a suitable migration service.
- Recommendation of new information and navigation structures for future content maintenance in AM PageBuilder.
- We assist with the quality-assured transfer of content, media, and metadata.
- Together with you, we review the integration of existing workflows and processes.
- You receive a modernization for true omnichannel, multi-client capability in a multilingual setup, if required.
- Support from our content experts from planning to successful content maintenance in the new CMS.
The Right System For Your Team
Customised Content Structures
Our Headless CMS solutions enable you to easily build customised content structures. Stop thinking in terms of the ‘page types’ of a traditional CMS and start thinking in terms of content elements. Your employees can adapt these elements to the content channel independently and without technical hurdles. This allows you to increase your content quality and efficiency in the long term!
Content Federation
With our PageBuilder in combination with a sophisticated Headless CMS, we offer you API-driven content management. All relevant content is maintained in a single system (single source of truth). You get a modern setup with a content federation approach for your company. Your content is managed intuitively by the AM PageBuilder and can be provided centrally.
Omnichannel Capability
The output of content via content elements enables flexible design tailored to your target channels. From output on your website and more complex portal structures to mobile web apps and the provision of data on external platforms. With omnichannel capability, your teams can efficiently deliver content for a consistent user experience.
Role and rights management
Finely tuned role and rights management allows you to control access to content and functions. From the level of the entire organisation to external partners, the necessary access rights can be set to ensure that IT security and regulatory compliance are always maintained.
API-first architecture
The Headless CMS solutions we offer follow API-first architecture and provide you with an open infrastructure that allows easy networking with external services. Data from backend or third-party systems is sustainably integrated as content sources. Additional data from web apps and portals finds its way securely into the backend via APIs.
Mobile First And App Ready
Future-proof communication with your user groups is now device-independent. A Headless CMS enables content to be delivered in installable apps (PWA/native app) as well as on the intranet as a web app. Internal applications will be available directly on the home screens of your employees, customers and partners.
How We Implement Your CMS Migration
Content Analysis Call
In a free initial consultation, we work with you to analyse your content structure, record the volume of data and identify key dependencies. You will receive a clear assessment report with a cost estimate and a customised package classification.
UX/UI Design & APIs
Based on your requirements, we develop a user-oriented IT architecture with a clear user interface (UI) and UX design. Our certified team delivers accessibility, responsive design and compatibility. We also integrate APIs for third-party providers.
Migration
Using AI-powered tools, we transfer your content, media and structures efficiently and error-free to the new Headless CMS. We validate and document the migration process, including SEO and the integration of external systems and workflows.
Go-Live & QA Service
We carry out performance checks before launch. After a successful go-live, we support the transition with a HyperCare phase for monitoring, bug fixing and fine-tuning, so that your system runs smoothly during operation thanks to our QA services.
Update & Support
Following migration, we provide you with consulting and technical support, including training options, SLA-based support (hosting: AM data centre or CMS provider) or updates and support. Your system remains secure, up to date and grows scalably with you.
Case Study: Website Relaunch For Wohnen 360°
The real estate agency Wohnen 360° commissioned us to carry out a comprehensive redesign and rebranding. In addition to the new logo, the structure and content of the website were also completely redesigned with the aim of strengthening the brand image and long-term success.
Key Features In Our Case Study:
- UX/UI design and logo development
- Creation of print products (corporate stationery)
- Project management / product owner
- Development and CD implementation with Enterprise CMS
Your Contact Person
Michael Kaupat
Head of Business Unit CON
Michael Kaupat is your contact at the AM GmbH and is happy to provide you with expert advice. He manages the necessary measures in the background so that your company receives our services from a single source. With his fascination for state-of-the-art AI systems and many years of experience in extensive portal and website projects, Michael Kaupat is there to support you with the best specialist knowledge.
FAQ About Content Modernisation And Migration Services
Why Should I Switch To A Headless CMS?
A Headless CMS clearly separates content from layout and technology. This allows you to flexibly distribute your content via APIs to various channels such as websites, apps or even IoT (Internet of Things). This greatly increases speed, scalability and performance on mobile devices. At the same time, it also promotes technical innovation within your company. In addition, a Headless CMS provides you with the necessary platform to successfully and smoothly implement your entire digital strategy in the future, including SEO and AI optimisation (AEO), using the latest technology.
How Is SEO Compliance Ensured After Migration?
Before migration, we conduct a thorough SEO audit covering URLs and all content. This ensures that SEO compliance is maintained. We plan appropriate redirects and implement meta tags and structured data in the new system. During the live launch, we take care of the necessary tests and close monitoring to ensure that your rankings remain stable. Best practices such as server-side rendering and a clear link structure are essential for optimal content indexing.
In addition to SEO, we also consider your content in terms of optimisation for AI models (AEO: Answer Engine Optimization) with the appropriate technical settings and adjustments to determine whether and how AI should process your content. We also clarify which content should be off-limits for AI! We integrate standards that your old CMS does not yet recognise.
Can Existing Systems And Tools Be Integrated?
Yes, open APIs allow for easy connection to external systems such as CRM, e-commerce solutions or PIM. The content and workflows of your IT can be networked and coordinated. This means that all master data, media and other processes are centrally available in the Headless CMS for use in the target channels. This gives you maximum flexibility to provide your users with important information, even from the backend system.
What Are The Advantages Of Switching To AM GmbH's PageBuilder?
The PageBuilder from the AM GmbH allows you to compile content and pages without any programming knowledge in a clear drag-and-drop and WYSIWYG interface. This allows your content management to significantly speed up workflows, reuse building blocks, and immediately check the results in a real-time preview, all in one system. This approach reduces maintenance effort and ensures that the user experience remains consistent across all platforms.
How Long Will The Project Take And How Will The Go-live Phase Proceed?
Depending on the scope of the project, migration usually takes around eight to twelve weeks. Once the planning phase is complete and your content has been transferred, quality assurance follows. During go-live, redirects, performance, and SEO/AEO are checked thoroughly once again. The new system is then launched without any problems, with monitoring and short-term support.
How Will My Website Remain Accessible During The Migration?
During migration, your old system will continue to operate in parallel. Only after comprehensive validation will the switch to the new Headless CMS take place. This allows us to ensure the live operation of your website. It will remain available and accessible to your users throughout the entire migration period.
How Are Modern AI Services Integrated Into The Headless CMS?
Integrating AI services into modern Headless CMS is now almost effortless thanks to APIs, and makes content management significantly more efficient. This involves functions such as automatic text generation, systematic content classification, intelligent tagging, and targeted personalization. This significantly speeds up workflows, enables content to be delivered precisely where it is needed, and reduces the burden on editorial processes. Feel free to contact us!
